Understand your brand's perception through the eyes of your consumer. Uncover and address key factors driving brand health.

Be the Brand They Love

Analyze rich consumer data for a full understanding of your audience. Leverage news and social insights to inform your marketing strategy and maximize campaign performance.

Boost your campaign performance

Use customer analytics to deliver more compelling products, with greater market adoption, ultimately driving more revenue.

Inform Product Development and Launches

Analyze news trends to monitor and grow your brand's share of voice, understand the content your target market is consuming, and maximize campaign effectiveness.

Uncover and Act On Emerging Trends

Evaluate your brand competitors to expand your view of market trends and consumer behavior, identify competitive risks and challenges, uncover new opportunities, and inform your strategies.

Gain the Competitive Edge

Identify and respond to potential crisis situations before they spiral out of control. Real-time news and social alerts, and full situational context let you respond quickly and effectively.

Spot and Manage a Crisis in Real-time

When it comes to making smart, informed strategic decisions around product innovation, AI-powered tech scouting capabilities give you the advantage in your market.

Quickly Identify Key Areas of Growth